Creative Dialogues: NOOM & CUUB Collaboration

Ukrainian design brand NOOM and creative content studio CUUB collaborated to showcase Ukraine's architectural heritage and top-notch industrial design and remind people about the war in Ukraine just on the second anniversary of the full-scale invasion of russia.

Gropius chairs designed by Kateryna Sokolova for NOOM in the Vernadsky National Library. Visualisations by CUUB Studio 

The essence of this collaboration lies in showcasing that Ukraine is not only about its traditional culture but also boasts brutalist and modernist architecture, along with contemporary industrial design that continues to thrive despite the ongoing war.

The collaboration's focal point lies in artistic visualisations showcasing five architectural marvels. These visual representations serve a dual purpose: to draw attention to buildings of architectural significance that are at risk of disappearing due to neglect and Russian missile attacks and to underscore the importance of preserving modernist architectural heritage.

The complete set consists of 15 images.

Gropius chairs designed by Kateryna Sokolova for NOOM in the Vernadsky National Library. Visualisations by CUUB Studio 

Gropius sofa, Brandt coffee table and GUTTA vase designed by Kateryna Sokolova for NOOM in the Kherson Regional Universal Scientific Library Visualisations by CUUB Studio 

Gropius “fluffy” chairs designed by Kateryna Sokolova for NOOM in the  Palace of Culture, named after Serhiy Korolov. Visualisations by CUUB Studio 

Flock chair by NOOM in the modernist climatrons at The Fomin Botanical Garden. Visualisations by CUUB Studio

Stainless steel sideboard Gerrit by NOOM in the Kryvyi Rih Metrotram Visualisations by CUUB Studio